Fusion Surfaces has partnered with Betfred for over a year to deliver an ongoing retail counter vinyl wrapping programme across their national estate. Working across approximately 30 locations nationwide, the project focuses on upgrading worn trading counters and supporting brand consistency through large-format window graphics, all while allowing shops to remain operational.
Project Overview
Fusion Surfaces was appointed by Betfred to deliver a practical refurbishment solution for worn trading counters across multiple stores in their national estate. The counters needed modernising, but because betting shops must remain operational and secure, dismantling counters and screens was not a realistic option.
Rather than replacing the counters, the project centred on retail counter vinyl wrapping, allowing the existing fixtures to be upgraded in place. In addition to the counter refurbishment works, Fusion Surfaces also printed and installed large-format window graphics to help maintain visual consistency across different stores.
To date, works have been completed at approximately 30 Betfred locations across the UK, with further projects continuing nationwide.
Goals and Site Constraints
The main goal of the programme was to refresh worn counters and modernise shop interiors without disrupting daily trading or interfering with secure store layouts. Betting shops are live retail environments where fixed counters and screens play an important operational role, so any refurbishment method had to work around those constraints rather than remove them.
A further objective was to keep the rollout efficient and repeatable across multiple locations, so the refurbishment approach needed to be fast, durable and easy to coordinate nationwide. Window graphics also formed part of the wider brand consistency strategy across the estate.
Scope of Refurbishment
This national retail refurbishment programme included:
- retail counter vinyl wrapping across 30+ Betfred locations
- counters wrapped in situ without removal
- security screens and fixed elements left intact
- large-format window graphics printed and installed to maintain brand consistency
- works delivered as part of an ongoing nationwide rollout.
By upgrading the existing counters rather than replacing them, Fusion Surfaces was able to deliver a visible improvement while preserving the security and functionality of each trading environment.
Delivery Process
Each project was scheduled carefully around individual store opening hours. Where possible, counter wrapping was carried out during live trading, while the window graphics were installed out of hours to avoid customer disruption.
Installers prepared the surfaces thoroughly before applying architectural film, helping achieve a durable and seamless finish. Coordination with store managers ensured access could be managed efficiently and each project could be turned around quickly. As a result, the refurbishment at each location was completed within hours rather than days.
Results and Measurable Outcomes
The completed programme has helped Betfred refresh worn counters and maintain a more consistent standard across a large national estate. Previously tired trading areas were upgraded in place, delivering the visual impact of replacement without the operational disruption that replacement would have caused.
The programme delivered several clear benefits:
- 30+ locations upgraded nationwide
- counters wrapped without removal
- minimal disruption within secure retail environments
- installations completed within hours
- significant savings compared with replacing counters
- ongoing partnership supporting long-term estate upgrades
- improved brand consistency through window graphics.
This project is a strong example of how retail counter vinyl wrapping can support large-scale estate refurbishment while keeping stores operational and secure.
Before and After Gallery
The images from this project show the transformation of key communal spaces across four floors at Findel House.
Start Your Office Interior Refurbishment Project
If your counters or fixed retail fixtures are still functional but no longer reflect your brand, retail counter vinyl wrapping can be a faster and less disruptive alternative to replacement. Fusion Surfaces delivers nationwide refurbishment programmes across live commercial environments, helping clients modernise stores quickly while maintaining operational continuity. To discuss a project anywhere in the UK, get in touch with Fusion Surfaces to arrange a site visit and quotation.
