Betfred National Refurbishment
The Brief
Fusion Surfaces has partnered with Betfred for over a year to deliver ongoing retail counter vinyl wrapping across their national estate.
Betfred required a practical solution to refresh worn trading counters without removing them. Because betting shops must remain operational and secure at all times, dismantling counters and screens was not feasible. The client sought a refurbishment method that would modernise interiors quickly while maintaining daily operations. To date, Fusion Surfaces has completed works at approximately 30 locations across the UK, with further projects continuing nationwide.
The Solution
Fusion Surfaces refurbished existing counters using commercial vinyl wrapping rather than removal or replacement.
The team wrapped counters in situ, ensuring security screens and fixed elements remained intact. Because installation takes only a few hours per location, trading disruption remained minimal. As a result, shops continued operating while receiving a visible interior upgrade.
In addition to counter refurbishment, Fusion Surfaces printed and installed large-format window graphics to maintain brand consistency across different stores.
The Process
Each project was carefully scheduled around store opening hours. Counter wrapping took place during live trading where possible, while window graphics were installed out of hours to avoid customer disruption.
Installers prepared surfaces thoroughly before applying architectural film to ensure durability and a seamless finish. Meanwhile, coordination with store managers allowed efficient access and quick turnaround.
Consequently, each refurbishment was completed within hours rather than days.
The Transformation
Following completion, previously worn counters appeared refreshed and aligned with Betfred’s current brand standards.
The upgraded finishes enhanced the professional appearance of each shop while preserving secure layouts. Importantly, retail counter vinyl wrapping delivered the impact of new fixtures without the operational challenges of replacement.
Window graphics further reinforced brand consistency across the estate.
Client Advantages
The refurbishment programme delivered clear commercial benefits:
National rollout capability across 30+ locations
Minimal disruption within secure retail environments
Rapid installation within hours
Significant savings compared with replacing counters
Ongoing partnership supporting long-term estate upgrades
Furthermore, vinyl wrapping allowed Betfred to modernise stores while maintaining operational continuity.
Conclusion
The Betfred programme demonstrates how retail counter vinyl wrapping can support large-scale estate refurbishment without compromising security or trading activity.
Through careful scheduling, specialist installation and nationwide coverage, Fusion Surfaces continues to deliver fast and effective retail upgrades across the UK. The ongoing partnership highlights the value of refurbishment solutions that combine speed, durability and brand consistency.
