Why More Businesses Are Turning to Vinyl Wrapping for Brand Impact

vinyl wrapping for branding

Branding used to be as something as simple as a typeface on a letterhead or a little bit of artwork that went along with a company name. Not now.

Today, branding is everything, especially in the corporate and leisure sectors where every aspect is about how your space makes your staff and clients feel the second they walk in, whether that’s a visitor entering a meeting room or a guest unlocking their hotel door at midnight. The surfaces, the finishes, the little details all say something, which is why more companies are turning to vinyl wrapping to keep their brand looking sharp, consistent and alive.

At Fusion Surfaces we’ve seen time and again how vinyl lets you transform space without the drama of a full remodel. Your reception desk can be walnut, your doors brushed steel, your glass partitions transformed with logo film, and all without shutting your business down for days on end.

Take our recent work with B&B Hotels in Ipswich. The brief was straightforward: 125 bedroom doors, plus stair-wells and riser cupboard doors, all showing the wear of many check-ins and outs. Rather than replace the doors entirely, we proposed a joinery team to fix hinges and alignment issues, before our vinyl wrapping team applied a high-end architectural film in an oak woodgrain finish that matched the hotel’s refreshed brand aesthetic.

What this shows is the power of vinyl as more than just a cosmetic fix. It restored polish, aligned with the brand identity and improved functionality (no more binding hinges or misaligned doors).

That’s the kind of brand impact that matters.

On the safety and visibility front, vinyl also plays a vital role. Under UK workplace safety regulations, glass doors and partitions need to be clearly marked to prevent people walking into them and hurting themselves. Vinyl manifestation film ticks that box, and it does so beautifully: subtle, on-brand and practical.

And let’s be honest: sustainability counts. Instead of ripping out perfectly serviceable doors or glass units, you wrap what’s there. This equals less waste, less disruption and a much gentler footprint. For many of our clients, that’s just as important as the final look.

Ultimately, vinyl wrapping gives your brand a presence in every corner of your space, and at Fusion Surfaces, that’s the kind of impact we love to deliver.

Contact us here to talk more about your next refurbishment!

Rosie Christie

Co-Founder

Older than the rest of the team, but not necessarily wiser as she’d like to think. There’s not an activity under the sun that she’s not been willing to have a go at, resulting in a mediocre ukulele player, part-time blogger, one-time skydiver and an unfinished sitcom script. There’s no room for shades of grey in this half of the partnership; everything comes down to looking after people who are important.

Organising tradesmen is not a task for the fainthearted. But recruiting the right tradesmen, ones who align with our values and are highly skilled at what they do makes for a much more harmonious project management process. Rosie’s role begins with a meeting to discuss your requirements, providing you with a quotation and carries through to the on-site management of your project.

Jade Mitchell

Co-Founder

She’s the only Southerner on the team, but we try not to hold it against her too much. If anything, we’ve enjoyed introducing Jade to a vast number of pie shops now she’s a Northern resident. Standing at a phenomenal 5’2”, she is living proof that big things come in small packages; a mix of infectious enthusiasm, laughter, loyalty, authority and uncanny Theresa May impressions.

Communicating with our clients is Jade’s forte. Being highly organised and placing customer satisfaction at the forefront of everything she does means that from enquiry to completion, your queries will be dealt with efficiently. For an in depth knowledge of the material specification of our interior film, Jade is your woman. She will put your mind at rest that not only do we install this product, but we make sure that is the most suitable for your needs.